Victoria’s Secret is an all-time, world-famous American brand that specializes in premium lingerie and womenswear. Are you from the group of free-thinking and stylish American women who always strive to look their best? If you said ‘YES’, we hope you’d like to have more options to choose from. For today’s post, we have carefully selected to share some other stores like Victoria’s Secret for our valued readers like you.

All of these handpicked alternative intimate brands use the finest quality materials to produce stylish and comfortable undergarments. In most cases, the majority of these competitors also offer better deals than Victoria’s Secret on similar bras, panties, lingerie, yoga clothing, and sleepwear for women.

Best Lingerie Brands and Stores Like Victoria's Secret in the United States

Victoria’s Secret : A Quick Intro & History of the Company

Victoria’s Secret was originally founded by Roy Raymond, an American businessman in 1977.

For a very long time, Victoria’s Secret remained a wholly-owned subsidiary of L Brands (an American specialty retail company that later became Bath & Body Works).

In the past, L Brand also owned other world-famous American clothing and accessories brands including Express, Lane Bryant, and Abercrombie & Fitch.

Presently, Victoria’s Secret is headquartered in San Francisco. Since August 2021, Victoria’s Secret is an independent business. Victoria’s Secret is most famous for its lingerie, but in recent years, the company has also added a wide array of apparel and beauty products to its portfolio.

Top 10 Lingerie Brands in the United States that Can Serve as the Best Alternatives to Victoria’s Secret

Wacoal : #1 on Our of Women’s Intimate Clothing Stores Like Victoria’s Secret

Wacoal Intimate ApparelWacoal is a Japanese intimate apparel specialist and one of the best alternatives to Victoria’s Secret. The first Wacoal lingerie store was opened in the year 1949. Presently, the company operates a large number of brick-and-mortar stores across Europe & the United States and a full-featured eCommerce website. Some of the most popular products at Wacoal stores include Bras, Panties, Shapewear, and Lingerie.

Related Link: Brands Like Wacoal

La Senza : #2, Being Owned & Operated By The Parent Of Victoria’s Secret

La SenzaLike Victoria’s Secret, La Senza was also a subsidiary of L Brands. Since 2021, this world-famous Canadian intimate fashion retailer is owned and operated by VS & Co. Las Senza is a chain of more than 700 retail stores and it has a very strong online presence as well. La Senza is still headquartered in Montreal, Canada, and it is another good alternative to Victoria’s Secret to buy the hottest trends in bras, panties, and lingerie.

Related Link: Brands Like La Senza

Soma : One Of The Best Places To Buy Bras & Panties and Almost Always Cheaper Than Victoria’s Secret

SomaSoma (or Soma Intimates) is a wholly-owned subsidiary of Chico’s. The company offers an exclusive collection of women’s lingerie, bras, panties, swimwear, sleepwear, and more. Headquartered in Fort Myers, Florida, Soma was founded in the year 2004. Presently, Soma operates over 250 lingerie stores across the United States and a full-featured eCommerce website.

Related Link: Stores Like Soma Intimates

Chico’s : Latest Clothing, Stylish Intimates & Activewear Store For Women

Chico's StoresChico’s is a publicly traded American business that owns and operates multiple chains of specialty stores. Headquartered in Fort Myers, Florida, Chico’s was founded in the year 1983. The company is famous for its huge collection of the latest styles in women’s designer clothing, intimates, shoes, and high-end fashion accessories.

Related Link: Stores Like Chico’s

Aerie : #5 on Designer Lingerie Stores Like Victoria’s Secret

Aerie LingerieAerie is an American lingerie and personal care brand that is owned by a world-famous clothing company American Eagle. Headquartered in Pittsburgh, Pennsylvania, Aerie was first introduced in the year 2006. Aerie has over 150 retail stores across the United States. Presently, Aerie has more than 2% share of the American Lingerie Market.

Related Link: Stores Like Aerie

Athleta : Best Sports Bras & Premium Yoga Clothing Stores For Women

Athleta StoresAthleta is a famous American company that can be another great alternative to Victoria’s Secret to buy premium quality fitness apparel for women. Headquartered in Petaluma, California, Athleta is wholly-owned and operated by the world-famous clothing company, Gap Inc. Athleta was founded in the year 1998, and presently, Athleta operates over 100 retail stores across the United States.

Related Link: Stores Like Athleta

Venus : The SEXIEST, High-Quality and Very Affordable Bras and Panties

Venus Clothing for WomenVenus is a Jacksonville, Florida-based American retailer that offers the hottest clothing, uniquely styled bras, and swimwear for women. Venus can be a good and cheap alternative to Victoria’s Secret. Venus Stores also sell a beautiful collection of naughty lingerie and shapewear.

Related Link: Stores Like Venus

F.O.H : Another Highly Recommended and Cheap Alternative To Victoria’s Secret

Frederick's of HollywoodFredericks of Hollywood is an online store that specializes in naughty lingerie. Fredericks of Hollywood was founded in the year 1947 in Los Angeles, California. Presently, Frederick’s of Hollywood is owned by ABG, an American brand management company that operates many other popular labels including Volcom and Nautica. In most cases, FOH can serve as an affordable alternative to Victoria’s Secret to shop for corsets, bikini sets, thongs, and perfect-fitting bras.

Related Link: Stores Like Fredericks of Hollywood

Lululemon : The Best in Class Yoga Leggings, Sports Bras, and Active Clothing for Women

Lululemon Athletic ApparelLululemon (originally Lululemon Athletica) is a publicly-traded company that was founded in the year 1998. Headquartered in Vancouver, British Columbia, Canada, Lululemon is can be a good alternative to Lululemon to buy athletic apparel and accessories. Last year, Lululemon generated more than $b billion in revenue.

Related Link: Stores Like Lululemon

Spanx #10 on Cheap Intimate Apparel Stores Like Victoria’s Secret

Spanx LingerieIf you are looking for an affordable alternative to Victoria’s Secret to buy high-quality shaping briefs and leggings, try Spanx. It is a privately owned American manufacturer that was founded in the year 2000. Spanx primarily designs, produces, markets, and sells leggings, shapewear, bras, and lingerie. In 2010, Spanx also introduced its full range of undergarments for men.

Related Links