Wayfair has transformed into a giant of retail home furnishings that offers millions of products across every style and budget. Generally, it is believed that Wayfair offers the best deals on home furniture and decor as compared to other similar websites.

However, our research indicates that it’s no longer true!

At the end of this post, we’ll talk about some interesting facts that have put significant pressure on Wayfair’s margins, increasing the prices of thousands of products. But first, let us quickly review the best online furniture stores and sites like Wayfair.

Wayfair Headquarters

Top 10 American Furniture Stores and Websites That Can Serve as the Great Alternatives to Wayfair

Bed Bath & Beyond : #1 on Our List of Furniture Stores Like Wayfair

Bed Bath & Beyond Logo

Bed Bath & Beyond (previously Overstock) is an online store where you can find designer brands and home goods for the best prices. The best part is, at Bed Bath & Beyond, you don’t have to pay for shipping on anything, as they have a free shipping policy.

  • Founded: 1971 in Springfield, New Jersey

  • Headquarters: Union Township, New Jersey, United States

  • Customer Service No: +1-800-462-3966

Home Depot : Everything You Need to Make Your Home Beautiful and Functional

Home Depot Logo

Home Depot is the largest American retailer in the home improvement goods category. Home Depot sells everything you need to make your home better. You can shop for home appliances, bathroom ideas, kitchen makeovers, patio furniture, power tools, BBQ grills, and much more.

  • Founded: 1978

  • Headquarters: Atlanta, Georgia, United States

  • Customer Service No: +1-800-466-3337

  • Related Link: Stores Like Home Depot

Hayneedle : Save Big on Stylish Furniture and Home Essentials

Hayneedle Logo

Hayneedle is a popular budget and discount-focused online furniture retailer. Since 2016, Hayneedle has been owned and operated by Walmart.

Until recently, Hayneedle had a dedicated website / online store to serve its customers. Hayneedle has now been fully merged with Walmart and is no longer a separate website. So the vast majority of Hayneedle’s assortment will be available over there.

Z Gallerie : Affordable Modern Furniture and Art to Transform Any Space

Z Gallerie Logo

At Z Gallerie, you’ll find a fantastic selection of budget-friendly home decor and trendy, stylish furniture. Perfect for folks who love contemporary home design, their pieces are not only practical but also easy on the eyes.

With Z Gallerie products, you can design a space that’s not just cozy but also downright gorgeous.

  • Founded: 1979

  • Headquarters: Gardena, California, United States

  • Customer Service No: +1-800-358-8288

  • Related Link: Stores Like Z Gallerie

Target : #5 on Trendy Furniture and Home Goods Stores Like Wayfair

Target Logo

Target Corporation is a renowned American retail giant that runs an extensive network of discount department stores and hypermarkets. Target offers a plethora of deals both online and in-store, covering a wide range of products from everyday groceries and essentials to fashionable clothing, furniture and the latest electronics.

  • Founded: 1902

  • Headquarters: Minneapolis, Minnesota, United States

  • Customer Service No: +1-800-440-0680

  • Related Link: Stores Like Target

Ashley Furniture : A Trusted Alternative to Wayfair that Delivers Style and Savings

Ashley Furniture Logo

Ashley Furniture is a renowned name in the world of home furniture that crafts and delivers an array of exquisite furniture pieces globally. Explore Ashley’s online store to find a wide range of stylish and affordable home furnishings and decor.

Ashley offers free shipping on a multitude of items and rest assured, you’ll be getting the best deal with their guaranteed low prices on all orders.

  • Founded: 1997

  • Headquarters: Arcadia, Wisconsin, United States

  • Customer Service No: +1-866-436-3393

Zulily : Daily Deals on High-end Furniture, Bedding, and Decor

Zulily Logo

Zulily is a dynamic online platform known for its daily flash sales, providing exceptional value on a wide array of products. Zulily is a one-stop shop for amazing deals on clothing, furniture, and smart home gadgets, making it a favorite among savvy shoppers.

Presently, Zulily is owned by Regent LP, an American private equity firm with a huge portfolio of companies that include Club Monaco, La Senza, Intermix, and many others.

  • Founded: 2009

  • Headquarters: Seattle, Washington, United States

  • Customer Service No: +1-877-779-5615

  • Related Link: Sites Like Zulily

Pier 1 : The Best Deals on Imported Furniture, Home Decor, Rugs, and Lighting

Pier 1 Imports Logo

Pier 1 Imports is a great place for those looking to infuse their homes with a sense of inspiration and joy. Pier 1 offers a wide selection of top-quality furniture with unique home decor that reflects your personal style and creates a welcoming environment.

Presently, Pier 1 is owned by REV, an American e-commerce company that owns many world-famous brands including RadioShack, Stein Mart, Tuesday Morning, and Dressbarn.

  • Founded: 1962, San Mateo, California

  • Headquarters: Fort Worth, Texas, United States

  • Customer Service No: +1-800-245-4595

  • Related Link: Stores Like Pier 1

Pottery Barn : The Perfect Blend of Classic Style and Heirloom Character

Pottery Barn Logo

Pottery Barn is a renowned American home furnishings store chain and e-commerce company that offers upscale products designed to create a healthy and stylish home.

From furniture that combines comfort and durability, to decor that reflects the latest trends, Pottery Barn ensures that every item is crafted with care and quality.

Pottery Barn is a wholly-owned subsidiary of Williams-Sonoma, one of the leading American kitchenware and home furnishing companies that owns many popular furniture brands including West Elm, Rejuvenation, and PBTeen.

  • Founded: 1949

  • Headquarters: San Francisco, California, United States

  • Customer Service No: +1-888-779-5176

  • Related Link: Stores Like Pottery Barn

Amazon : #10 on Furniture and Housewares Websites Like Wayfair

Amazon Logo

Amazon.com, Inc. is a prominent American multinational technology company and an undisputed king of e-commerce and cloud computing services. Amazon provides a vast array of products including books, electronics, apparel, and home furnishing goods, all at competitive prices.

Amazon also owns a huge network of very successful websites in different niches including Zappos, 6pm, and Shopbop.

  • Founded: 1994, Bellevue, Washington

  • Headquarters: Seattle, Washington, United States

  • Customer Service No: +1-888-280-4331

  • Related Link: Stores Like Amazon

Why Do You Need to Check Out Other Similar Websites Before Buying Anything from Wayfair?

As a team, we always believe in doing our homework before publishing any blog post or a piece of content. In the ALT section of our website, we publish trusted alternatives to many popular American stores, companies, service providers, software, apps, and websites.

We believe no store, no matter how good it is, should be trusted blindly. That’s why we conducted some research on Wayfair and found out some rarely known facts.

Now coming back to Wayfair…

From a humble start as a small website that sold only media stands and storage furniture, Wayfair has transformed into a giant of home furnishings retailing.

Today, Wayfair offers millions of products across every style and budget, catering to the diverse needs and preferences of its customers.

But how did Wayfair achieve this remarkable growth in just a few years? What are the secrets behind its success? More importantly, what went wrong in recent years that has made it harder for Wayfair to compete with its competitors?

Wayfair’s Scaling Strategy Backfired on Its Profits!

The average visitor, especially one who lands on Wayfair’s website for the first time, gets amazed by the huge variety of products offered under each segment.

But the truth is that the majority of furniture, bedding, and housewares sold on their website are not owned by Wayfair!

They have now started working as a middleman who promotes other people’s stuff and sells it for a profit. Working on this model helped Wayfair scale its business rapidly, without having to invest in inventory, warehouses, or logistics.

What’s Wrong with Wayfair’s Current Business Model?

Unlike many of its competitors, Wayfair does not have a fleet of brick-and-mortar furniture stores. So Wayfair has to spend heavily on advertising and promotions to attract potential customers to its website.

The cost of online advertising is constantly increasing every year! In the last year alone, Wayfair spent a whopping $1.7 billion on its advertising campaigns.

On the other hand, Wayfair no longer has control over the prices of the products it showcases on its website, as those products are owned by other suppliers.

How Does That Affect a Customer Like You?

Today, it is not rare to find other online retailers who may offer lower prices and faster delivery than Wayfair on similar furniture, decorative accessories, and cookware.

Moreover, in recent years, at Wayfair, a substantial increase in customer complaints and returns has also been noticed. As a result, Wayfair’s reputation and brand loyalty are getting damaged. So, it would be better to check out some competitors before making a purchase from Wayfair.