10 Brands Like Hurley to Find Better Deals on Surf-Inspired Clothing and Gear

Hurley is one of the very popular surf-lifestyle brands that has built a huge following because of its commitment to sustainability and responsible manufacturing practices. Hurley is one of our personal favorites too. However, there are some other clothing brands like Hurley that we would like to share with you.

All of these alternative brands have a very strict policy and they use recycled polyester and organic cotton to produce most of their products.

The good news is that in most cases boardshorts, swimwear, and beach apparel offered by these competitors are cheaper than Hurley in most cases.

Hurley : A Quick Intro and History of the Company

Hurley was originally founded in 1999 by Bob Hurley, a professional surfboard shaper and water sports enthusiast from Costa Mesa, California.

Best materials, well-crafted products, and the RIGHT marketing strategy were the key ingredients of the recipe that made Hurley an almost overnight success.

After just three years of its launch, in 2002, Hurley was acquired by Nike. Hurley remained a subsidiary of Nike for almost 17 years.

In 2019, Nike Inc. sold the Hurley brand to Bluestar Alliance, LLC., a New York City-based brand management company that owns and operates many other popular clothing websites and stores including bebe, Justice, Brookstone, and Tahari.

Top 10 Surf-Inspired Clothing Brands and Stores Like Hurley in the United States

• 1. Billabong
• 2. Quiksilver
• 3. O’Neill
• 4. Volcom
• 5. Roxy
• 6. Patagonia
• 7. Rip Curl
• 8. Dakine
• 9. Under Armour
• 10. REI

Billabong is a world-famous Australian brand that is famous for its fine-quality range of sportswear, casual clothing, wristwatches, backpacks, and other accessories for men and women.

Billabong is owned by Quiksilver, a world-famous surf-inspired American apparel and accessories company that also owns Roxy, Element Skateboards, and DC Shoes.

Billabong can serve as a high-quality alternative to Hurley and most of its competitors. Last year, Billabong generated over $3 billion in revenue.

Quiksilver is another great alternative to Hurley to buy apparel and gear for water sports. Last year Quicksilver generated more than $4 billion in revenue.

For a limited time, Quiksilver is offering a FLAT 50% discount on a wide range of wetsuits, and boardshorts. On top of the hugely discounted prices, Quiksilver is also offering FREE shipping and FREE returns for customers in the United States.

Started as a small surf shop in San Francisco, today O’Neill is one of the most famous brands in the world of surf culture and beach fashion.

If you are a Hurley fan, you are bound to fall in LOVE with O’Neill.

Volcom is a wholly-owned subsidiary of Authentic Brands Group, an American brand management company that operates many famous clothing and footwear brands including Forever 21, Reebok, and Nautica.

Volcom is famous for its high-quality range of board-sports products. Volcom can be a better alternative to Hurley to shop for Boardshorts, Hoodies, Sweatshirts, Beanies, Backpacks, Footwear, and other related accessories.

Roxy is a subsidiary of Quiksilver, Inc., a surf-inspired apparel and accessories company that we just shared above.

Roxy Stores sell a huge variety of products under many categories including Swimwear, Outdoor Clothing, Recreational Equipment, Shoes, Surf & Snow. Roxy Stores also offer an impressive variety of beach lifestyle-inspired dresses, jackets, sandals, and shoes.

Patagonia is primarily known for its weatherproofed outerwear, fine-quality packs, and gear for freezing temperatures.

However, at Patagonia stores, you can find almost everything you like about Hurley. In some cases, Patagonia may not be cheaper than Hurley though. But still, we highly recommend checking out Patagonia before making a purchase decision from any of these similar surf-clothing brands and stores.

Rip Curl is one of the most popular Australian manufacturers of sportswear. Rip Curl can be a very good alternative to Hurley to buy wetsuits, boardshorts, bikinis, watches, and much more.

Headquartered in Torquay, Australia, Rip Curl was founded in the year 1969. Rip Curl is known to be one of the Top 3 companies in the Global Surf Industry.

One thing that we really like about Dakine is that most of its products come with a lifetime guarantee. Visit their online store and check out the latest collection of tees, hoodies, jackets, and travel bags, we assure you that you won’t be disappointed!

If we had to recommend only one product to Hurley fans from the entire portfolio of Under Armour, we would have chosen their boardshorts. Why? Because of their very unique Storm Technology that repels water without sacrificing breathability.

We hope this post has helped you find at least one alternative to Hurley that is perfect in your case. However, in the unlikely event that none of the surf-clothing brands we shared worked for you, please check out REI.

REI is not among the direct competitors of Hurley. In fact, it is a major American retailer of sporting and outdoor recreational goods. REI sells products from hundreds of brands. We hope, at REI, you will find exactly what you are looking for.