Hurley is one of the very popular surf-lifestyle brands that has built a huge following because of its commitment to sustainability and responsible manufacturing practices. Hurley is one of our personal favorites too. However, there are some other clothing brands like Hurley that we would like to share with you.
All of these alternative brands have a very strict policy and they use recycled polyester and organic cotton to produce most of their products.
The good news is that in most cases boardshorts, swimwear, and beach apparel offered by these competitors are cheaper than Hurley in most cases.
Hurley : A Quick Intro and History of the Company
Hurley was originally founded in 1999 by Bob Hurley, a professional surfboard shaper and water sports enthusiast from Costa Mesa, California.
Best materials, well-crafted products, and the RIGHT marketing strategy were the key ingredients of the recipe that made Hurley an almost overnight success.
After just three years of its launch, in 2002, Hurley was acquired by Nike. Hurley remained a subsidiary of Nike for almost 17 years.
In 2019, Nike Inc. sold the Hurley brand to Bluestar Alliance, LLC., a New York City-based brand management company that owns and operates many other popular clothing websites and stores including bebe, Justice, Brookstone, and Tahari.