Email marketing’s complexity has steadily grown, more of the return has migrated higher up the sophistication ladder. Although there’s still plenty of low-hanging fruit, some of the sweetest fruit can only be reached with the savvy use of best practices, advanced targeting and automation, and cross-channel integration. This is as much a manpower and know-how gap as it is a technological gap, given that the majority of the functionality offered by email service providers goes unused by most marketers.
Why Email Marketing Is Better Than Social Media?
Email marketing’s return on investment is significantly higher than that for paid search and way higher than the ROI of social media, direct marketing, and every other channel. That’s because email marketing has a number of compelling and unique characteristics.
But email’s impressive power obscures an unfortunate truth:
Following the best email marketing practices is critical to achieve spectacular results. Click Here to discover some unusual tips to unlock incremental improvements in your email program, and the combinations of practices that maximize delivery success, list growth, relevance, and other key goals that are the foundation of email marketing success for small businesses.